Efficiency has proven to be a key feature that Gen Z are looking for when it comes to banking. Creating an interface that focuses on efficiency will be key to a successful app that would actually be used in the real world.
Through focusing on budgeting and saving features, this pertains to a wider goal of personal development for the user. During the catchment of 16-25, the user will go through so much personal development. Therefore, it is extremely important that this app encourages personal financial development alongside this. I want to encourage saving for the future which will be a catalyst for further personal development.
As this banking app will be aimed at 16-25 year olds, it is integral that this app is supportive to an age group who is rather new to handling finances. It can be overwhelming when beginning to generate an income for the first time as there is pressure to spend it wisely. I want my app to support the user in their finances.
There is no one size fits all approach to banking in my opinion. People have different incomes, lifestyles and dependants which all affect how they manage their finances and what is important to them when it comes to banking. Customisability will go far in fostering smart financial decisions.
Innovation is key in an arguably over-saturated banking market. I want to really try and push the boundaries with my design and incorporate exciting features into my app. Gen Z being a fully tech-native generation, adapt quickly and get excited about technological advancements. Creating an app that pushes the boundaries of online-banking will hopefully capture the interest of my target demographic.