Every time it comes to the point in a project where I have to consider the colour palette of a brand, I always feel a bit overwhelmed at the numerous options available. There are so many colour palettes available and that would be suitable. I always like to lead with colour symbolism and meaning when establishing the main colour profile of the palette.
In the field of health services, the colour choices for branding are often reflective of the values and messages that the industry wishes to communicate. Principally, the colours associated with health services are white, green, and blue.
WHITE IN HEALTHCARE
White is a dominant colour in this sector, symbolising cleanliness and sterility. It communicates a sense of purity, precision, and professionalism, which are attributes that are essential in a healthcare setting. This colour is often used in hospitals, clinics, and other health-related facilities to evoke a feeling of cleanliness and sanitation.
White in Healthcare Mood Board
GREEN IN HEALTHCARE
Green is another colour that's frequently used in health services branding. It is associated with healing, growth, and tranquility. The calming nature of green makes it an ideal choice for healthcare providers, as it can help to create a soothing and relaxed environment. This colour can also symbolise nature and health, further reinforcing its association with the healthcare industry. Green is used frequently throughout the ambulance services, ranging from ambulance vehicles to uniforms.
Green in Healthcare Mood Board
BLUE IN HEALTHCARE
Blue is a colour that's often linked with trust and dependability, qualities that are vital in a healthcare context. It's a colour that inspires confidence and can create a sense of security and reliability. Therefore, it's frequently seen in health service branding, from the NHS logo to medical uniforms.
<aside> ⭐ REFLECTION: I feel that both green and blue are extremely viable options. It is just a matter of choice and preference at this stage, and I am leaning towards blue. I think blue has the stronger health association in the UK and NI considering the NHS branding. I want this service to feel allied to the NHS which is why I think that choosing blue is perhaps the better option.
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