Blue is a primary colour across all models of colour space. It is the colour of the ocean and the sky; it often symbolises serenity, stability, inspiration, or wisdom. It can be a calming colour, and symbolise reliability. I feel that it is a great choice for a banking brand because of it’s ties to reliability. There are a fair amount of leading banks that use this colour, however I think it is a choice that makes a lot of sense.
I used the Pantone colour swatches to explore various options. I quite like using these cards when picking colour as it gives you a various range of hues that are similar to the colours beside it.
I whittled it down to two colour schemes which I liked and pulled these into Figma. I grabbed the hex codes of each.
I then experimented by assessing various different colour schemes with adobe colour, seeing if I could find any colours which compliment the blue colour scheme which I could add into a secondary colour palette.
I carried through 532 C and created a secondary colour palette as well.
To fully gain perspective into how this colour palette would sit in an interface, I created some abstract screen layouts.
I then applied these colours into my branding design. After consideration, I felt this colour palette was slightly cold and static. Especially when considering my target demographic, I felt that I needed a colour scheme that was slightly more inviting.
I decided to revisit 5359 C, however, I felt that the darkest shade was too dark, so I adjusted it accordingly along with the rest of the colours. Immediately I was happier with these as they felt far more inviting and closer to the personality of my brand.