“Copywriting is the art of creating text to optimise a design’s usability and encourage users to interact with it.”
(Interaction Design Foundation)
Successful copywriting hinges on clarity. A user interface that contains confusing copywriting leads to a negative UX. For example, a button that says “use profile here” instead of “log in”. Bad grammar and unclear instructions are just as bad as an interface loaded with jargon that can be frustrating to a user.
Bad copywriting is:
Upholding a brands tone of voice is also crucial in copywriting. A rude or sarcastic tone in copywriting will leave a sour taste in the mouth of people when experiencing your brand, in turn making them less likely to use your products.
Interaction design foundation created graphics which help depict the process in which to create successful copywriting.
This graphic highlights the importance of removing jargon from your copywriting and instead focuses on using correct and easy to understand descriptors which will convey the point in as few words as possible.