After a long process of creating all of the different components of this brand, it was now time to compile these into a brand guidelines document. After creating the style tiles, I felt I had a clear rendering of the brand and felt confident to proceed with all aspects of it’s roll out.

Planning

In many senses, all of the planning has already been done over the past number of weeks and this is mainly an exercise of pulling all of these components together. I had a clear list of what I wanted to include:

1. Mission Statement
2. Brand Values
3. Target Demographic
4. Tone of Voice
5. Tag Lines and their presentation
6. Word mark
7. Word mark Clear Space
8. Logo
9. Logo Clear Space
10. Colouring of Logo and Word mark
11. Brand Colour Palettes
12. Accessibility
13. Type Faces
14. Imagery
15. Illustrative Elements
16. Iconography
17. Physical Touch Points