To present the progress of the branding process thus far for a group critique, we were asked to create style tiles to present the brand we have created. This involved pulling together all of the aspects of branding I have created and present them in a visual way to see what is working and what is not.
I created a mind map of everything I felt was important to include in the style tiles. I wanted to show the range of application of the brand, both through mockups and text. It is also integral to present the logo and the general style of imaging used in the brand.
It was extremely useful to create these style tiles at this stage of the project to gather in all outputs to see what shape the brand was in. Overall, I am really happy with the way in which the brand looks so far. I particularly liked the inclusion of the confetti in the style tiles. This came about rather organically while I was searching for images representative of the brand’s tone. I would like to go back and perhaps implement this into some physical touch points of the brand.