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IXD #103

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Project: Banking App

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16-25 Year Olds Banking Habits

16-25 Year Olds Spending Habits

Digital App-Based Banking Options for 16-25 Year Olds and it’s Benefits

Visiting Bank Branches

Conducting a Survey for 16-25 Year Olds

Survey Findings

User Profiles

Customer Empathy Map

Banking App Brand Values

Tone of Voice

Brainstorming Names

Copywriting 101

Typeface Discovery

Creating a Word Mark and Logo Mark

Creating a Pictorial Mark

Choosing Colour

Branding Research

Physical Touch Points

Creating Style Tiles

Creating A Brand Guidelines Document

Ideating and Planning a Banking App

Creating A Banking App

Ideating and Planning a Landing Page

Wire Framing and Sketching Landing Page

Creating a Landing Page

Reflecting on the Branding Process

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Lecture Content

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Week 1: Brand Values & Tone of Voice

Week 2: Exploring Type

Week 3: Word Marks: Exploring Type Further

Week 4: Logo Marks

Week 5: Colour & Brand Guidelines

Week 6: Brand Roll Out

Week 7: Landing Pages and App Design

Reflecting on IXD #103