In a previous entry, I had created 5 user personas surrounding emergency care. Since then, I have gained a clearer perspective on what I want to focus on in this project, and with that realisation comes the task of selecting which users are still relevant to the product I want to create. Luckily, Gerard, Siobhan and Fiona are still acutely relevant to the current trajectory of this project.
Gerard User Persona
Siobhan User Persona
Fiona User Persona
Empathy Mapping: The First Step in Design Thinking
Empathy maps are a powerful tool for helping to visualise the attitudes and behaviours of users. They are divided into sections that represent what the user Hears, Thinks / Feels, Does / Says, and Sees. This helps to understand the user's mindset, emotional state, and potential motivations behind their actions, allowing for a more user-centered design approach. By creating empathy maps for each persona, I can gain a deeper understanding of our users, and ensure that the product I develop meets their needs and expectations.
Many designers also include a pain points and gain points diagram to include alongside their empathy maps. This essentially summarises the empathy map, allowing the designer to draw definitive conclusions from the empathy map to consider in their design approach.
I took a more specified approach to my empathy mapping, creating an empathy map based on each of my users specific case. I felt this would be useful to fully flesh out the perspective of my user, as each of these users touch upon many experiences which could lead one to encounter my product. I also created a pain points / gain points chart for each user.
GERARD EMPATHY MAP
SIOBHAN EMPATHY MAP
