When starting to plan my physical brand touch points, I wanted to reconsider my brand values in order to create touch points that were authentic to the brand. I created a mind-map exploring what touch points would reflect these values.
From there, I assessed what ideas I had noted and complied a list of touch points that I would like to create. I am open to adding to this list but as of right now I feel that it is a sufficient amount which will show a good overview of the brand.
I wanted to further streamline my understanding of the application of my brand and it’s values, so I created a user journey map of a potential service scape. Again, these were based on my brand values and I wanted to place a focus on efficiency and innovation within the branch. I feel that the use of self service screens could be a particularly innovative and clever way to enhance a user’s experience within the branch.
An integral part of the next stage of branding is promoting my brand intentions and personality through tag lines. These can be used throughout many of the touch points. In a similar way to before, I wrote down my values and brain stormed tag lines based on them.
I was happy with a number of the tag lines I created. While all of these could be helpful in designs for the brand, there were a few that were particularly successful: