I created a mind map for both the brand identity and the digital touch points to establish the purpose of the creation of each of these things to begin and focus my ideas of what would be necessary to include.
AIMS FOR DESIGNING A HILL STREET BRAND IDENTITY
AIMS FOR DESIGNING HILL STREET DIGITAL TOUCH POINTS
I had to decide which touch points would be most effective in the realisation of the project. Creating a brand identity is a defined thing in itself which was specifically asked for in the brief so I didn’t have to give that any more thought. However, there are an array of possibilities when it comes to the term ‘digital touchpoints’. I created a mind map detailing some of these possibilities and the reasons it would be effective.
Although this wasn’t specifically asked for in the brief, I felt that there should be some physical touchpoints included in the roll out of the brand identity. I mind mapped what they could be below.
I then turned to my photos to see what physical touch points could be interposed into Hill Street itself. As I mentioned earlier, Hill Street itself is quite dull and lacking in vibrancy. I thought it could be a good idea to showcase some of the branding on the actual street itself. I did some mock ups showing what form this could take and where it could potentially go.