I began the process of creating the document by solely focusing on the content of the proposal, this being the most important part. I relied a lot on ‘A Project Guide to UX Design’ by Ross Unger and Carolyn Chandler to create this document. It was extremely helpful in parts where including parts of legislation would be necessary.
This is important in ensuring a clear trajectory for the project right through to completion. This is helpful for both the designer but also the client so they are more clued in on the steps you are taking to complete their project.
WORKFLOW FOR BRAND IDENTITY
WORKFLOW FOR DIGITAL TOUCH POINTS
I was unsure what to charge as an hourly rate as a UX designer as it is so alien to me at this early stage in my career. UX Design Institute wrote a very helpful article detailing what I should charge. I chose to honour what they said and charge £37 per hour.
Realistic freelancing rates for UX professionals (and how to ask for money) - UX Design Institute
PROJECT OVERVIEW
Belfast City Council have outlined that they want to promote the location of Hill Street through the creation of a brand and accompanying digital touch-points. Hill Street is home to a varied community of thriving businesses including restaurants, bars and offices. It is a street rich in culture and history. Due to it’s lack of residential occupation, it depends solely on footfall to support it’s status as a central hub in Belfast. Since the COVID-19 pandemic, there has been a rapid decline in footfall through the city of Belfast, particularly in the day time due to a cultural shift to working from home. There is keen interest to promote Hill Street and support it’s economy.
The creation of a brand identity will lay the foundations of an array of both digital and physical touch-points. A cohesive visual profile will promote the unique history of this area. Placing such emphasis on this area will increase it’s recognisability and ultimately drive business throughout the street. This brand identity will be seen both in the location of Hill Street and further afield throughout the Northern Ireland.
The delivery of digital touch-points will be key in promoting the street and attracting footfall through the street. The website, app and digital advertising can be used by local Hill Street businesses for promotion. This will encourage an uptake in planning various events which will foster a thriving community throughout the street.
It is also crucial to interpose a selection of physical touch-points into the delivery of this brand. This will centre around advertising and promotion. It will also be important to feature aspects of this brand identity in the location through the delivery of physical touch-points, to solidify a cohesive approach in the implementation of this branding project.