The Brief

We have been given the brief from Belfast City Council to create a brand identity for Hill Street along with digital touch points to accompany this branding project. We have to submit our ideas in the form of a tender document.

Like any project, I felt it was important to begin with research. I did a deep dive into Hill Street and what it has to offer.

Hill Street Belfast

Hill Street is a popular street located in the heart of Belfast City Centre, Northern Ireland. It runs parallel to the bustling Royal Avenue and connects Donegall Street to North Street.

HIGHLIGHTS OF HILL STREET:

  1. Location: Hill Street is centrally located and easily accessible. It is a short walking distance from major attractions, including Victoria Square Shopping Centre, Belfast City Hall, and the Cathedral Quarter.
  2. History: The street holds historical significance as it is part of the original layout of Belfast. It has witnessed significant changes throughout the city's development.
  3. Architecture: Hill Street displays a mix of architectural styles. It features a blend of traditional Georgian buildings alongside modern developments. Some properties have been converted into trendy bars, restaurants, and shops, while others are still used as office spaces.
  4. Entertainment: Hill Street is known for its vibrant nightlife and entertainment options. There are numerous pubs, bars, and restaurants offering a variety of cuisines and drinks. These establishments often host live music performances, making it a popular spot for locals and tourists alike.
  5. Shopping: While Hill Street itself is not primarily known for shopping, it is located close to Royal Avenue, which is one of Belfast's major shopping streets. Royal Avenue houses a variety of high street and designer stores, as well as shopping centers like CastleCourt and Victoria Square.
  6. Accessibility: Hill Street benefits from excellent transport links, making it easily accessible. The area is well-connected by buses and is within walking distance of both Great Victoria Street and Belfast Central train stations.

Key Places in Hill Street

RESTAURUNTS

BARS & NIGHTCLUBS