I wanted to create some branding to frame this infographic essay in. I got started by brainstorming the name:
SKETCHING WORDMARK IDEAS:
I chose Altivo as the font for this interface as its quite a youthful sans serif which would appeal to my target user. I also think it is quite striking when used in branding.
CONVERTING SKETCHES TO DIGITAL AND CONTINUED IDEATION:
FINAL LOGO: