Beginning with Typography

As this project is rather heavy on the written content, I wanted to lead with typography in my design and have this be really strong before I proceeded with imagery and graphics. To do this, I felt it was important to work to a strong grid structure. I worked to a 30px grid, with both a column and row grid to aid in establishing the margin, which was 120px at each side and 60px top and bottom.

My Grid Structure

My Grid Structure

Once I had established what grid structure I was working to, I began to lay down the typography. I used grey shapes to mark out where certain graphic elements would be placed. I worked to the type-scale I had previously decided upon, along with the fonts I chose in my planning also.

Low-Fi Focusing on Typography

Below is an example of how I used this grid structure in building my first iteration of this prototype. I felt that this was quite a flexible grid structure, meaning it allowed me lots of options when deciding composition and layout.

Using the Grid Example

Using the Grid Example

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