What is a Tone of Voice?

A tone of voice is effectively the way that a brand communicates with their audience. This is crucial to get right and set clear guidelines on as this can determine the experience that a client can have with your brand.

Nailing down a specific tone of voice will help you:

• Cut through the competition
• Build your brand (and authority)
• Emulate face-to-face communication

Considering our Target Demographic

As our target demographic is 16-25 year olds, I feel as though it is important to establish a tone of voice that reaches this demographic. An article by Forbes outlines three things to consider when forming an effective tone of voice to reach Gen-Z. These are:

1. Demonstrate passion
2. Practice authentic corporate social responsibility
3. Strive for the ‘real’ and not perfect

Considering our Values

Our brand values is something that will ultimately determine my brand’s tone of voice. My values are:

• Efficient
• Supportive
• Customisable
• Innovative
• Personal Development