This is content which is specific content that is required or requested by the client. This can be gathered through direct conversation or surveying with the client to understand their goals and must-wins of the project. This can be difficult to manage as client expectations do not always fully align with good UX practices.
This type of content is fully self directed. It is usually seen in the form of blogging. There is a wealth of UX design blogs which offer many individual and unique insights into various aspects of this specialism.
Wikipedia is a good example of this type of content. This is content generated by an outside party which is worked in and credited on whatever project you are working on. This can be a very useful source of curation however there is a danger that this content can be gleaned from an unreliable source, such as that of the unvetted contributors to Wikipedia.
This is a highly interesting form of content and is rife in the age of social media. In fact, it is the entire premise of social media and many other video based platforms such as YouTube and TikTok. It is a catalyst iin increasing user engagement, and the engagement is directly related to conversions.
We looked at this quote which summarises this concept perfectly:
“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organised way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.” - Beth Kanter