In this weeks lecture we explored type in a more in-depth manner, this time focusing on letter anatomy. This was a nice refresher from term one and I think I was more receptive to it this time having been working with typefaces for longer. We were shown this graphic that has every term that probably has ever existed to describe a character.
The reason it is important to know these terms and how a letter is constructed is so we can then deconstruct them to create a logo or a word mark. There are many examples of brands that use this, such as Braun and Vans. Although it is very situational to the word and typeface, when done tastefully this can be very effective and create a very unique word mark and logo. This can also be used to convey meaning in a word mark.
With that in mind, we were given a set of 8 words to create word marks for in a way that conveys some meaning. This task was quite difficult in my opinion as I have never tried anything like this before. Having seen others outcomes in the class I think I need to let myself think more laterally in this setting. I felt I was too focused on legibility which limited my outcomes in my opinion.
My Outcomes:
To follow up on what I learned from this lecture, I visited TypeKit practice and completed one of the lessons on choosing an appropriate typeface for body text. In this context, legibility is of upmost importance. The main things to consider are:
I really enjoyed delving even further into exploring type. This is a knowledge I want to build upon greatly as it is integral to any digital design practice. I feel as though I need to practice creating unique, typographical word marks as I think they’re very effective but I struggle at times to create them. Having an understanding of the anatomy of type is extremely important in achieving this. This knowledge will also inform my banking app project and creating a word mark and logo for it.