Colour Schemes

• Complimentary colours - opposite ends of the spectrum
• Analogous Colours - colours beside each other on the colour wheel

Experimenting with Colour Schemes:

CMYK Model

• Subtractive colour - the more colour added restricts light and makes black

RGB Model

• Additive Colour - the more colour you add increases light and makes white

Colour Psychology

Branding

• Customer Expectations
• Customer Preferences