At the start of this week we refreshed ourselves on the process of branding and pinpointed where we are. The Designing Identity stage is without doubt an extremely important part of the stage and it is important to build a considered, well thought through brand.
We discussed all of the different types of logo and what they contribute to a brand. For example, an emblem logo implies that a brand is trust worthy and long standing. A pictorial mark builds recognisability. A word mark increases familiarity with the brand name.
A design programme is used by a brand to dictate the way in which it presents anything associated with it. This can include: