In this week’s lecture, we started off by revising the 4 different colour systems:
We also revisited various colour schemes and the various colour palettes they can produce.
We then learned about the psychology of colour and how different colours can evoke different emotions and messages. It’s important to choose colours that align with your brand’s values and messaging. We also discussed the importance of creating a colour palette and using it consistently across all brand materials to maintain brand recognition.
We then discussed the role and importance of brand guidelines, which will be a main deliverable in this project.
Brand guidelines are a set of instructions and standards that dictate how a brand should be presented to the public. They typically include guidelines for: