Brand touch points are crucial for businesses in making positive impressions on customers in every point of the customer journey. Otherwise, poor customer experience at any touch point can have a damaging impact on not only a brand’s reputation but also, its performance.
This takes into account a brand’s values, as it is highly important for any customer interaction with the brand via touch points to be in line with the values of the brand.
Some things to consider when creating brand touch points:
Who is Your Ideal Customer? Consult Empathy Maps
What Pain Points Do You Solve? Is there a situation involved?
What Kind of Personality Do You Have? Fun / serious touchpoints
Who / What is Your Competition? Can you make a point of difference?
How Do You Make Your Customers Feel? Objects they desire / use?
What’s Your Story? Can this be told across mediums?