This weeks lecture was an introduction to the next stage of the design process, creating landing pages and app design.
Landing pages are used to introduce and promote the brand in a digital format. The content can be anything relevant to the brand, including the brands USP’s and purpose or a mission statement. Hierarchy is something to be mindful of when considering the content, what ever is most important to your brand should be prioritised, and this varies from brand to brand.
It is best to begin by sketching, then wire framing the landing page and then digitalising the final outcome. Landing pages are crucial to get right as they are not only the extension of the brand but a consumer facing aspect of the brand.
Monzo Interface Inventory
I chose Monzo as the app to base my interface inventory off, as I felt that the apps focus on money management is quite similar to my own goals for my brand. They also seem to be popular with my target demographic which is something worth taking into consideration as capturing their interest is key.
I think this exercise will be extremely helpful in creating my inventory given it’s master-apprentice type nature. Through this, I will be able to replicate interactions that feel familiar to a user which will be key in the hypothetical turn over stages of the app. I still need to wireframe and design the saving function of the app as it is quite unique and an integral part of the app. The rest of the app however will hopefully come together rather seamlessly. I want to research other banking landing pages and assess key features that make them appealing go a consumer in order to create a fully informed landing page for my own brand.
Monzo
I took multiple screen grabs of Monzo’s landing page to begin to breakdown key components within a landing page. I deciphered first and foremost that there is many buttons and links to download the service, some of which are worded in differing ways to grab the customers attention. This landing page also felt very authentic to the brand, both visually and in other aspects such as tone of voice. The illustrative elements are kept very much to a minimum here which draws the attention entirely to the product.
Revolut
Revolut’s landing page feels a lot more fun and illustrative which I think is very effective. Compared to Monzo, there is less attention payed to screens and aspects of the interface which is definitely something worth noting. I don’t think one is particularly more effective than the other, however I do feel as though Revolut’s landing page is a lot more digestible and minimal as a result of this. There’s also a nice type-scale in this landing page, giving most attention to the headings and less to the subtext, which is quite engaging. This is definitely a feature based landing page which pertains to how packed Revolut is with features.
Researching a couple of landing pages was extremely useful as in all honesty, I wasn’t 100% grasping what a landing page requires prior to this research. It was also helpful to assess these two differing approaches, assessing what works and what is less effective.